Our goal was to position KAT as a young, vibrant source for affordable, alternative transportation in Knoxville, TN, increase ridership among choice-riders, and enhance positive feelings. We did this by making their brand edgy, modern, sophisticated and fun.
Transdev commissioned Hornsby Brand Design to redesign all 25 SRTA Xpress route guides, the accompanying maps, and 5 POP kiosk posters for the State Road and Tollway Authority.
After an extensive RFP search, CARTA awarded Hornsby Brand Design with a five-year contract to rebrand its website presence, photograph its entire system and company personnel, and host and maintain their brand.
The Brunswick Boat Group (BBG), headquartered in Knoxville, TN, is the largest maker of recreational boats in the world. BBG manages the Brunswick Corporation’s extensive 45-boat brands. Hornsby Brand Design was commissioned to focus on three of their brands by creating content copywriting for their websites.
When APC commissioned Hornsby Brand Design, they were in desperate need of a complete brand overhaul. We implemented a complete and comprehensive spectrum of branding services that included a new corporate identity, a design audit, client and customer surveys, marketing plan, photography, collateral, print and e-newsletters, website development and management, advertising, direct mail, specialty cards, marketing, PR, copywriting, indoor and outdoor signage, and special events creation and coordination.
When the Memphis Urban Area MPO contacted Hornsby Brand Design they were in desperate need of a complete rebranding program. We have laid the foundation for the new brand by creating all touch points with a modern and inclusive feel. We specifically created the new logo and tagline, provided a complete website solution, produced four, 3-minute videos that included six area mayors, a responsive website, brochure collateral, and a PR campaign for a $1.3 million regional survey initiative.
True to its name, Bullfish Grill is a mid-to upscale restaurant proudly serving aged hand-cut Angus steaks along with fresh seafood delivered daily. They commissioned us to manage all of its branding needs, which included creating a logo (inspired by the name), signage, menus, and interior design consultation.