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Portfolio

Hornsby Gallery
19 May 2020

We designed a responsive website using large photos of Hornsby’s work as a backdrop and showcase, simple yet elegant navigation, and a limited color palette based on the artist’s own designs. We also created a logo and stationery package as well.

Lakeside Tavern
19 May 2020

This upscale restaurant, located at a popular Knoxville marina, needed a logo, signage, menus, interior design consultation, promotional items, and uniforms. We used the local river oats as inspiration for the identity.

Emerald Youth Foundation
19 May 2020

Emerald Youth Foundation commissioned us to design, develop, and produce this 8-page brochure as part of a campaign to communicate their two major initiatives they’re undertaking over the next decade to fulfill their mission. This unique brochure included a see-through cover with a special sandpaper-like clear varnish

Willocks Brothers
19 May 2020

Over the years, Willocks Brothers, has grown from a local and basic block manufacturing company into a more diversified national business by offering a wide variety of other manufacturer’s product lines. The scope of this project included the creation of a new logo, tagline, and logo/tagline lock-up. Our objective was to create a strong position and image by promoting them as a viable source for block, brick, and more. The linking “w” supporting a “block” is the graphic symbol that conveys its products and services.

Arkis Biosciences
19 May 2020

Our commission for Arkis Biosciences was to lay the groundwork for a new brand by creating a new logo, stationery package, product collateral, photography, illustration, PowerPoint presentations, exhibits, and website development. The implementation of this award-winning effort uses the logo icon to represent an abstract “A” and a brain stem where the oval (“head”) meets the “A” positioned as a open canal running through it. The green and blue shapes below the “A” are symbolic of the life provided by Arkis technology. As part of its main goal, this growing VC firm continued to solicit and gain funding until it was sold in 2019.

Cornerstone Church of Knoxville
19 May 2020

Cornerstone Church of Knoxville (CCK) is a church that uniquely embraces traditional Christian doctrine and values. When they contacted us, they were meeting in a school auditorium with construction plans underway for a new facility. They wanted a brand overhaul to coincide with the new construction as the current brand was generic, dated, and inconsistent with its brand message. We provided a complete spectrum of branding services, which included a new logo, collateral, website development, an online member survey, radio spots, and much more.

William Andrews Architects
19 May 2020

When this high-end residential architectural firm commissioned us for their rebrand, we delivered their brand message with straight-edged accuracy. For the logo we used a tool of the trade (an architectural triangle) to create the “A” for Andrews and made it the icon for repeating patterns for the stationery, which we embossed and printed on specialty paper. We continued this “clean look and feel” through-out all other marketing materials including both print and digital.

Hornsby Brand Design
19 May 2020

Hornsby Brand Design’s ongoing self-branding efforts included our latest Christmas card and a Lemon Box direct mail piece that successfully cut through the clutter of other direct mail.

Knoxville Area Transit (KAT)
20 Apr 2020

Our goal was to position KAT as a young, vibrant source for affordable, alternative transportation in Knoxville, TN, increase ridership among choice-riders, and enhance positive feelings. We did this by making their brand edgy, modern, sophisticated and fun.

Transdev & State Road Tollway Authority (SRTA) — Atlanta, GA
20 Apr 2020

Transdev commissioned Hornsby Brand Design to redesign all 25 SRTA Xpress route guides, the accompanying maps, and 5 POP kiosk posters for the State Road and Tollway Authority.