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Strategy

Have you wrung out your brand lately?
06 Oct 2020

How long has it been since you gave your company’s brand a real wringing out? Maybe your brand needs to be repositioned and rebranded.

Dead Armadillos
29 Sep 2020

There are so many brands, so many choices, so many claims, so much clutter. It’s not good enough anymore to be “pretty good” at everything. You have to be the MOST of something.

3 Principles for Building an In-House Brand School
22 Sep 2020

Learn the key means of building a sustainable brand is to create an internal brand school within your organization.

Think different. See what happens.
15 Sep 2020

Do kindergartners have more imagination and creativity than college students? Find out what one professor discovered.

3 Steps to Successful Word-of-Mouth Marketing (WOMM)
08 Sep 2020

Too many brands are caught up in collecting numbers (any kind of fan) instead of collecting AND connecting with fewer, but more passionate fans (a specific kind of fan). However, “passion” is exponentially more effective than the former. Being “loved” wins over being “liked” every time.

How to assassinate your brand: 4 hacks that will KILL it.
25 Aug 2020

Brands are alive. They require attention and nourishment. In fact, your brand is

Focus. Focus. Focus.
17 Jun 2020

Focus is the foundational principle of branding. Without it, generalities distract, distort, and discredit your brand. Find out five ways to develop the clarity you need to focus your brand message.

What’s the Difference Between Branding Goals, Strategies, and Tactics?
22 May 2020

If you don’t know, don’t feel bad, you’re in good company because many of today’s business leaders couldn’t tell you either. Maybe this story will help to clarify.

Brand Sabotage and Counter Insurgency: 3 Steps Forward
21 May 2020

Many leaders react to outside threats to their brand (dissatisfied customers, cantankerous critics, unruly competitors, etc.), while ignoring internal risks that could be even more damaging. However, individuals within the company who may not intend to do harm, may inflict as much or even more damage to your brand.