A good ad is many things: strategic, persuasive, targeted, an investment, original, and creative. However, one of the most important attributes is connectivity.
Successful engagement begins and ends with trust. To motivate someone to go deeper or reach higher you’ve gotta have it.
Stephen Nachmanovitch, famed author, lecturer, and improvisational violinist, discusses the French word bricolage in his book, “Free Play: Improvisation in Life and Art”.
How long has it been since you gave your company’s brand a real wringing out? Maybe your brand needs to be repositioned and rebranded.
Learn the key means of building a sustainable brand is to create an internal brand school within your organization.
Too many brands are caught up in collecting numbers (any kind of fan) instead of collecting AND connecting with fewer, but more passionate fans (a specific kind of fan). However, “passion” is exponentially more effective than the former. Being “loved” wins over being “liked” every time.
Brands are alive. They require attention and nourishment. In fact, your brand is
This photo was taken last year around this time with me in front of the Nubble lighthouse in York, Maine. I’m so fascinated with this majestic beacon and Maine treasure and apparently others are too. I guess that’s why they say it’s the most photographed lighthouse in the world. I really don’t know how “they” know that, but it was the most beautiful that I’ve ever seen.
If you don’t know, don’t feel bad, you’re in good company because many of today’s business leaders couldn’t tell you either. Maybe this story will help to clarify.
Send something out of the ordinary to the person you want to speak with. If it’s unique enough, the gatekeeper will be forced to pass it along. In turn, when you call, you’ll be remembered and then connected.