Learn the key means of building a sustainable brand is to create an internal brand school within your organization.
Too many brands are caught up in collecting numbers (any kind of fan) instead of collecting AND connecting with fewer, but more passionate fans (a specific kind of fan). However, “passion” is exponentially more effective than the former. Being “loved” wins over being “liked” every time.
Brands are alive. They require attention and nourishment. In fact, your brand is
This photo was taken last year around this time with me in front of the Nubble lighthouse in York, Maine. I’m so fascinated with this majestic beacon and Maine treasure and apparently others are too. I guess that’s why they say it’s the most photographed lighthouse in the world. I really don’t know how “they” know that, but it was the most beautiful that I’ve ever seen.
If you don’t know, don’t feel bad, you’re in good company because many of today’s business leaders couldn’t tell you either. Maybe this story will help to clarify.