Over the years, Willocks Brothers, has grown from a local and basic block manufacturing company into a more diversified national business by offering a wide variety of other manufacturer’s product lines. The scope of this project included the creation of a new logo, tagline, and logo/tagline lock-up. Our objective was to create a strong position and image by promoting them as a viable source for block, brick, and more. The linking “w” supporting a “block” is the graphic symbol that conveys its products and services.
