Implementing a tongue-in-cheek approach, Hornsby Brand Design captured the trending “ugly sweater” movement and coupled it with a James Dean spin. This unique “Rebel without a Claus” was part of our Christmas tidings sent to clients and friends.
The Lemon Box
Hornsby Brand Design created this unique packaging idea in order to cut through the clutter of ho-hum direct mail with a first contact piece that was specifically designed to speak to and inspire a very targeted prospect. Our lemon box idea was based on the old cliché of turning lemons into lemonade by suggesting we can take a potentially challenging market situation and turn it into something sweet and profitable for all involved. The actual packaging included an old rustic box, three real lemons, a personal letter printed on hand-painted tea paper, and authentic pine-wood shavings to ensure its safe arrival. Then lastly, all the contents were sealed with a custom label that included the clients’ specialty and logo.