The Brunswick Boat Group (BBG), headquartered in Knoxville, TN, is the largest maker of recreational boats in the world. BBG manages the Brunswick Corporation’s extensive 45-boat brands. Hornsby Brand Design was commissioned to focus on the following brands:
The challenge was to develop content for each of these brands’ websites that would provide interesting, relevant, and important information while evoking a sense of community, brand loyalty, and edutainment among the Brunswick boat owners. The goal was to provide user-focused, engaging content, while at the same time highlighting and promoting prominent dealer relationships.
Creating, researching, and writing articles in magazine format on various topics included the following: