Advertising & Marketing

• Campaigns
• Special events
• magazine ads
• newspaper ads
• billboards
• radio/TV/film
• POP
• collateral
• direct mail
• PR
• photography
• copywriting
• market research
• media placement
• media planning

Our philosophy is to push our clients to create messages that are target driven, unforgettable, likable, and emotional. This, of course, won’t guarantee your success, but it will definitely make it more likely.

First, we find something important to say about your product or service. We work very hard to find a point of superiority and difference that will stand against your competition. If it doesn’t exist, we work with our clients to make it exist.

Second, having finally found something better to say, we work hard to say it creatively and persuasively so that it is remembered and acted upon. We strive for originality, freshness, and relevance.

Even though creativity is an intangible thing and very hard to measure, it’s our job to give our clients maximum impact for their dollars spent…And one way to insure this happens is to understand the power of probability.

• The more people who see your advertising, the more successful it is likely to be.
• The more people who remember your advertising, the more successful it is likely to be.
• The more people who like your advertising, the more successful it is likely to be.
• The more people who have an emotional reaction to your advertising, the more successful it is likely to be.
• The more people who agree with the logic of your advertising, the more successful it is likely to be.

Creativity + probability will ultimately determine your brand’s success.