If you don’t know, don’t feel bad, you’re in good company because many of today’s business leaders couldn’t tell you either. Maybe this story will help to clarify.
Many leaders react to outside threats to their brand (dissatisfied customers, cantankerous critics, unruly competitors, etc.), while ignoring internal risks that could be even more damaging. However, individuals within the company who may not intend to do harm, may inflict as much or even more damage to your brand.