Strategy
A good ad is many things: strategic, persuasive, targeted, an investment, original, and creative. However, one of the most important attributes is connectivity.
Successful engagement begins and ends with trust. To motivate someone to go deeper or reach higher you’ve gotta have it.
Your business is a living organism. Successful businesses grow and adapt to their changing environments. Ditto your brand. We call this brand cultivation.
Stephen Nachmanovitch, famed author, lecturer, and improvisational violinist, discusses the French word bricolage in his book, “Free Play: Improvisation in Life and Art”.
No, not with handcuffs and a badge, but with simple, compelling images—the critical first step towards meaningful engagement.
How long has it been since you gave your company’s brand a real wringing out? Maybe your brand needs to be repositioned and rebranded.
There are so many brands, so many choices, so many claims, so much clutter. It’s not good enough anymore to be “pretty good” at everything. You have to be the MOST of something.
Learn the key means of building a sustainable brand is to create an internal brand school within your organization.
Do kindergartners have more imagination and creativity than college students? Find out what one professor discovered.
Too many brands are caught up in collecting numbers (any kind of fan) instead of collecting AND connecting with fewer, but more passionate fans (a specific kind of fan). However, “passion” is exponentially more effective than the former. Being “loved” wins over being “liked” every time.