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Branding

Focus. Focus. Focus.
17 Jun 2020

Focus is the foundational principle of branding. Without it, generalities distract, distort, and discredit your brand. Find out five ways to develop the clarity you need to focus your brand message.

What’s the Difference Between Branding Goals, Strategies, and Tactics?
22 May 2020

If you don’t know, don’t feel bad, you’re in good company because many of today’s business leaders couldn’t tell you either. Maybe this story will help to clarify.

Brand Sabotage and Counter Insurgency: 3 Steps Forward
21 May 2020

Many leaders react to outside threats to their brand (dissatisfied customers, cantankerous critics, unruly competitors, etc.), while ignoring internal risks that could be even more damaging. However, individuals within the company who may not intend to do harm, may inflict as much or even more damage to your brand.