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Learn More about Branding through Our Articles






The following blog index includes individual articles and their links, written for our SweetSpot Newsletter. They cover a variety of interesting topics, branding news, marketing tips, and professional advice. Feel free to browse. With more than 100 to choose from, we're confident you'll find something to pique your interest. Enjoy and even leave a comment if you wish.


Are You a Brand or a Commodity?

Brand values are assigned by consumers. Commodity values are assigned by market fluctuations. Learn the difference to help your brand's sustainability.

The Art of Spreading Your Message

In an information-rich, time-poor era, distinction that raises your brand above the competition is critical for success. Discover the art of brand persuasion.

Be a Patron of the Brand Arts

People are emotional intuitive beings who are actually the determinants of what your brand is. A brand that embraces artistry and cultivates meaning, odds increase for connection.

Brand Legend: Do you have it?

In examining the Scotch Whiskey marketing story, we can learn an important lesson from the passion behind this unique blend of water, barley, yeast and fire. But the BIG lesson is in the legend.

How's Your Brand Doing?

How long has it been since you gave your company's brand a real wringing out? Take a brand retreat and focus on these tenets.

The Purpose-Driven Brand

Transit agencies, like all organizations, have their own brand. Unfortunately for many, that brand perception is not very good. Read up on these brand strategy stops that will win happy riders.

Responsible Branding

Just like people, so brands need to evolve socially and relationally. Brands have to rise above functional performance and demonstrate “added value” that connects with the consumer.

Revolution or evolution?

Does your logo/identity need a complete overhaul or just some modifications? Review these famous brands for evolution inspiration.

What can a red nose do?

Read how non-profits can achieve celebrity status with the application of tried-and-true branding tenets.

2 Ways to Blog with Purpose!

Blogs to have the highest value of any social media in driving site traffic, brand awareness, lead generation and sales—as well as improving overall customer service. Read how you can capitalize on this outlet effectively.

Are you Mobilized?

Don't miss this huge opportunity to help build customer loyalty on this unique and compelling platform.

Celebrity Status Takes A Hit

Appealing to the human emotions has a more positive affect on a buyer's choice than celebrity endorsement—good news for brand managers on a budget.

Digital Marketing: The Plan that will not Wait

Review a combination of tactics that will propel your brand towards new heights. Social media, email marketing, SEO, SEM, content marketing, etc. all work together toward the common goal of success.

Fumble on the Ad Field?

Checkout what research from Horizon Media shows is missed real estate for marketing opportunities.

How’s your web presence?

Get the facts like, according to research, 45% of small businesses don't have a website or their website is mobile accessible.


Read about how narrowing down the demographic details of your target market can expand your bottomline.

Pinterest Q & A

The beauty of Pinterest is that it is inspiring and creatively driven, and its users open a viable economic opportunity that's here to stay.

The 10 Building Blocks of Trust

Successful engagement begins and ends with trust. Adopt these ten areas where you can enhance your business’ trustworthiness and build your brand.

"Architect of Change": 3 Steps to Growth

Apply the skill, attention to detail, and a finger on the world's pulse to create a blueprint for successful business start-up or up-start with these 3 steps.

How to Avoid Irking.

Talk is cheap. Find out what the no. 1 irritation B2B buyers have regarding their sales reps.

Corporate Life Cycle

Every business has a life cycle. Read these stages to assess where your business lands.

A Flying Queen Mary 2?

It's not a Blimp. It’s the Aeroscraft; it will ferry pampered passengers across continents and oceans as easily as a cruise ship.

Letter from the Editor: It's a People Thing

A highlight of Howard Putnam, the former CEO of Southwest Airlines and Braniff Airlines, who begins and ends with the importance of people. According to Putnam, they form the foundation of a brand. Great take aways!

Test Yourself: 15 Slogans for 15 Famous Brands

"Melts in your mouth, not in your hands.", "Breakfast of champions," and "When it rains, it pours." When your brand has a great slogan, good things happen. Take a walk down nostalgia lane and test your skill of remembrance.

Word Up: Fear (Feb '13)

Fear plays the role of antagonist in the story of your life. You must rid yourself of him using all necessary means.

Word Up: Most (Aug '11)

Fear plays the role of antagonist in the story of your life. You must rid yourself of him using all necessary means.