Posts by: Chris Hornsby

Cape Neddick Lightstation (Nubble Lighthouse), York, Maine
24 May 2020

This photo was taken last year around this time with me in front of the Nubble lighthouse in York, Maine. I’m so fascinated with this majestic beacon and Maine treasure and apparently others are too. I guess that’s why they say it’s the most photographed lighthouse in the world. I really don’t know how “they” know that, but it was the most beautiful that I’ve ever seen.

What’s the Difference Between Branding Goals, Strategies, and Tactics?
22 May 2020

If you don’t know, don’t feel bad, you’re in good company because many of today’s business leaders couldn’t tell you either. Maybe this story will help to clarify.

The Easiest Way to Get Past a “Gatekeeper”?
20 May 2020

Send something out of the ordinary to the person you want to speak with. If it’s unique enough, the gatekeeper will be forced to pass it along. In turn, when you call, you’ll be remembered and then connected.