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Posts by: Bridget Hornsby

Focus. Focus. Focus.
17 Jun 2020

Focus is the foundational principle of branding. Without it, generalities distract, distort, and discredit your brand. Find out five ways to develop the clarity you need to focus your brand message.

Dartmouth College and Conan O’Brien
23 May 2020

Check out this oldie but goodie inspiring commencement speech made to Dartmouth College graduates by famed comedian, Conan O’Brien. Delivered in the humor that only O’Brien possesses, he stated, “Your path at 22 will not necessarily be your path at 32 or 42. One’s dream is constantly evolving, rising and falling, and changing course….”

Brand Sabotage and Counter Insurgency: 3 Steps Forward
21 May 2020

Many leaders react to outside threats to their brand (dissatisfied customers, cantankerous critics, unruly competitors, etc.), while ignoring internal risks that could be even more damaging. However, individuals within the company who may not intend to do harm, may inflict as much or even more damage to your brand.