Posts by: Bridget Hornsby
Your business is a living organism. Successful businesses grow and adapt to their changing environments. Ditto your brand. We call this brand cultivation.
No, not with handcuffs and a badge, but with simple, compelling images—the critical first step towards meaningful engagement.
There are so many brands, so many choices, so many claims, so much clutter. It’s not good enough anymore to be “pretty good” at everything. You have to be the MOST of something.
Do kindergartners have more imagination and creativity than college students? Find out what one professor discovered.
Where do people go for an informed buying decision? Read the top five answers.
Focus is the foundational principle of branding. Without it, generalities distract, distort, and discredit your brand. Find out five ways to develop the clarity you need to focus your brand message.
Check out this oldie but goodie inspiring commencement speech made to Dartmouth College graduates by famed comedian, Conan O’Brien. Delivered in the humor that only O’Brien possesses, he stated, “Your path at 22 will not necessarily be your path at 32 or 42. One’s dream is constantly evolving, rising and falling, and changing course….”
Many leaders react to outside threats to their brand (dissatisfied customers, cantankerous critics, unruly competitors, etc.), while ignoring internal risks that could be even more damaging. However, individuals within the company who may not intend to do harm, may inflict as much or even more damage to your brand.