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Who We Are
Hornsby Brand Design is an independent, creatively-led, branding design firm that exists to create strong and provocative relationships between good companies and their consumers. Our offices are located in Knoxville, TN.
Bios
Bridget Hornsby, Principal
As the Principal and Operations Director of Hornsby Brand Design, Bridget successfully integrates her multidextrous skills as the finance officer, editor-in-chief, as well as an accomplished, award-winning copywriter. (She's a 20-year advertising alumna of the nationally-acclaimed Grady College of Journalism, UGA.) Additionally, she possesses a keen understanding of web development and eMarketing. All this, combined with her love for the arts, makes her and her team the perfect choice for all of Hornsby Brand Design's clientele.
Chris Hornsby, President
Chris’ brand design expertise, marked by "distinctive excellence," helps lead clients into new frontiers. He and his team answer each challenge with creative solutions that not only achieve results, but break the ground of conventionalism. He's garnered more than 60 local and international awards for his creative/strategic solutions, along with being published in several prestigious design annuals. This UGA grad has cultivated his 25 years of design and brand leadership experience in numerous agencies in Atlanta and Knoxville and in several in-house international firms such as Philips/Maganavox and Peavey Electronics. "We strive to help all our clients enjoy the success and increased market share they deserve."
Ted Godwin, Web Director
Ted cleverly exercises his ten-year, leadership experience in web development and programming with great agility. Proficient in internet mechanics, Ted provides valuable insight and skill in dynamic information processing for Hornsby Brand Design clients, earning him awards and recognition in the process. A graduate of Georgia State University with a BS in Computer Science, he is constantly on the prowl for the latest technologies available for reliable everyday business applications. These technologies include Flash, ASP.NET, MySQL, Perl, PHP, C# and XML. Ted's engineering know-how and his powerfully creative, web development solutions are both striking and effective.
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What We Do
Our key strength is brand building. We find the cultural truths about--or intersection between--products, consumers, and businesses. We work in all media: print, online, and broadcast.Become Sweet & Sticky. Build Your Brand. It’s difficult to create a great brand. It takes effort, creativity and passion, but when the job is done right, it’s sweet to the taste and sticks in your gut. Why? Because people are emotional, intuitive beings and in the end, the brand is defined by them. When enough individuals have the same gut feeling, then a company has a brand. How’s yours doing?
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What We've Done
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Identity
It's design, not strategy that ignites passion in people. And the magic behind better design and better business is innovation. Innovation requires creativity, but creativity gives many business people a twitch. Anything new, by definition is untried, and therefore "unsafe," yet radical innovation has the power to render competition obsolete. It's a self-evident truth: you can't be a leader by following. It's innovation that gives brands traction in the marketplace.
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Collateral
Build a coherent brand that delivers confidence. The physical appearance of your presentation and marketing literature conveys expertise, talent, and quality. A coherent system of communication saves time (and, by extension, money). A coherent system allows you to be prepared at every point in the sales cycle, from introduction to first meeting to client communications. Perhaps most importantly, a coherent package of information sends this critical message:
“We have our act together.”
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Campaigns
Campaigns...Single in purpose and theme, but multiple in delivery and venues gets the job done more effectively. The Campaign offers the best bang for the buck when targeting and getting into the mind of your customer. An advertiser with thirteen different things to say should commit to a campaign with thirteen different ads, each in keeping with the brand message. The repeat and the unity will stick in the prospect’s gut.
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Web Design
In the vastness of the worldwide web, the key to booming online effectiveness is S.A.M.—Substance, Accessibility, and Memorability. We possess award-winning creative, eMarketing, and technical know-how to deliver your message to your audience effectively.
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Who We Work With
We look for clients who are passionate about what they do. Clients who believe in the power of branding and are ready to take a calculated risk to achieve break-through results. Clients who believe that design can make a difference to their business over the long term. Is your creative jarring?
(An extensive client list is available on the Flash version of our web site. Please download Flash player for FREE HERE.)
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What We Think
Hornsby Brand Design was created to be a different type of design firm: one run by creative people. This is why you’ll find a diversity of talent unequaled by any other design firm in Tennessee.Yes, as you probably expected, we are creative, but creative for a reason. Creative to make our clients more successful. Are you rising above the rest?
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Awards
One 2008 District Addy Award
Nine 2008 Regional Addy Awards
Seven 2007 Regional Addy Awards
2007 International Design Annual
The Addy's 2006 Special Judges' Award
Three 2006 Regional Addy Awards
Five 2003 Regional Addy Awards
One 2003 District Addy Award
PR Society's 2002 Regional Event
2002 PRINT Magazine's Design Annual
Eight 2002 Regional Addy Awards
Seven 2001 Regional Addy Awards
Two 2001 District Addy Awards
One 2001 National Addy Award
2001 Summit for Creative Excellence
2001 PRINT Magazine's Design Annual
2001 HOW Magazine's Design Annual
Four 2000 Regional Addy Awards
Four 1999 Regional Addy Awards
Three 1998 Regional Addy Awards
Three 1997 Regional Addy Awards
One 1996 Regional Addy Award
1992 Peavey Dedication Award
1990 International Silver Flame Award
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Contact
hornsbybrandesign
p. o. box 51204
knoxville, tn 37950
t: 865.660.7261
f: 865.690.7265
new business opportunities
chris hornsby
chris@hornsbybrandesign.com
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hornsby brand design © 2008 · p.o. box 51204 · knoxville, tn 37950 · 865-7261 · f: 865-690-7265 · info@hornsbybrandesign.com
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