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Hornsby Brand Design is a branding design firm and advertising agency located in Knoxville, Tenn., that specializes in creating sticky brands. We mix the magic of creativity with the logic of business strategy. Hornsby Brand Design has garnered more than 90 local, national and international awards for creative/strategic solutions in numerous advertising venues: print, website design and web development, broadcast, installations and outdoors, along with being published in Print and How magazines' prestigious design annuals.
Emotional X-rays: Leverage "The Big Five"
In general, traditional demographics and psychographics give important statistical data like age, gender, income, education, ethnicity, etc., but ignore basic human personality characteristics that crossover the statistical data. These personality traits are not categorized by numbers and stats, but rather by a person's emotional psyche, which in turn helps direct brand plans on how to best reach an audience and guide them to a particular desired response.
Are you a brand or a commodity?
The purpose of building your brand is to use that perceived value, through marketing, to sustain sales at a greater level of return than the market is inclined to give a non-branded service or product.
The Five Benefits of a Powerful Press Release
No matter what industry you're in and no matter how small or big your company or organization is, you will benefit from press release distribution. You have stories that can get you coverage in trade journals, magazines, blogs, podcasts, and other publications that cover your industry. But of course, you can't get it, if you don't tell it.
Earworming: "Can't Get It Out of My Head"
"Can't Get It Out of My Head," the 1974 ELO song that launched the band into America's Top Ten, is the dream of every brand marketer for his target regarding his brand's tagline or jingle. Say, "It's the real thing," "Have it your way," or "Like a good neighbor," and a phenomenon happens: earworming. An earworm is the psychological nickname for that contagious song or slogan that burrows into someone's mind and relentlessly takes residence. What better advertising is there than getting a jingle or tagline stuck on "repeat" in a prospect's mind?
10 Reasons for a Brand Makeover
In 2011, Starbucks unveiled their new logo to help celebrate their 40-year anniversary. The new logo removes the word mark: "Starbucks Coffee" and, as they put it, "unleashed the Siren, a mythological figure who represents the romance and creativity that inspired the founders of Starbucks 40 years ago."
Things That Make You Say, "Hmm"
We are featuring common communication blunders we call, "Overstatements of the Obvious." Using redundancies as filler copy is rarely a good idea. Take a look at what we mean and enjoy a laugh or two in the learning.
For more news and news on the latest brand articles, please visit our blog here.
Our key strength is brand building.
Hornsby Brand Design finds the cultural truths about--or intersection between--products, consumers, and businesses. We work in all media: print, online, and broadcast.
As a creatively driven branding design firm and advertising agency, we build award-winning, creative brands for corporations, government agencies, and faith-based organizations, among many other institutions. Hornsby Brand Design provides a full-range of branding and advertising services, including brand design and development; traditional advertising, non-traditional advertising, marketing; graphic design; PR; corporate identity; package design; web design, website development; web hosting, campaign development; Internet marketing services, surveys, research and focus groups; event creation and management; brand design audits; photography; copywriting; motion/video; and radio and TV.
It's difficult to create a great brand. It takes effort, creativity and passion, but when the job is done right, it's sweet to the taste and sticks in your gut. Why? Because people are emotional, intuitive beings and in the end, the brand is defined by them. When enough individuals have the same gut feeling, then a company has a brand. How's yours doing?
Hornsby Brand Design was created to be a different type of design firm: one run by creative people. This is why you'll find a diversity of talent unequaled by any other design firm in Tennessee.
Yes, as you probably expected, we are creative, but creative for a reason. Creative to make our clients more successful. Are you rising above the rest?
Hornsby Brand Design is an independent, creatively-led, branding design firm that exists to create strong and provocative relationships between good companies and their consumers. Our offices are located in Knoxville, TN.
Bridget Hornsby, Principal
bridget studied at the prestigious Grady College of Journalism and Mass Communication at the University of Georgia in Athens, GA, graduating with an advertising degree in 1986. After a short stint as the business manager for a wholesale printing company in Atlanta, GA, she began her journalistic career as an award-winning, corporate editor of two magazines for international, musical instruments manufacturer, Peavey Electronics Corporation in Meridian, MS. In 1993 she founded HornsbyWerks and moved it to Knoxville, TN, in 1995. The company name changed to Hornsby Brand Design in 2003.
Drawing from current events and trends combined with her self-taught, classical education, this wordsmith creates verbal imagery that speaks to contemporary audiences with appeal. Two decades into her career, her award-winning work has served clientele of all sizes in industries in a sundry of print and web applications. She credits her success to her hunger for gathering and scattering pertinent information to the right audiences, in the right way, at the right time.
bridget applies her script skill to help develop identity and branding systems, promotional materials, web content and publications for a broad range of clients that includes, among others, brunswick Boat Group, Knoxville Area Transit, Asset Planning Corporation, and numerous faith-based organizations.
A member of the Knoxville Advertising Federation, bridget received the 2008 Mayoral Appreciation Award for her work with the City of Knoxville Small Business Office. In addition to her honed writing and presentation skills, bridget applies her dexterity managing day-to-day operations, surveying and marketing strategies, web development, and accounting.
Chris Hornsby, President
Chris was born in Langdale, AL, USA. He studied graphic design at the University of Georgia, in Athens, GA. Upon his graduation in 1984 with a BFA, he worked for the Joan Carol Exhibit Group in Atlanta, GA, as a designer where he designed exhibits for some of the largest companies in the world. After a two-year stint, he moved to Richard Douglas Advertising, also in Atlanta. His first projects as an art director included the Dale Carnegie Institute and the Salvation Army.
In 1990 he moved to Meridian, MS, and became a lead art director with Peavey Electronics, working with celebrity endorsers and more than 900 musical instrument products. His five-year association with Peavey Electronics, landed Chris the coveted creative supervisor position with Philips Electronics, headquartered in Knoxville, TN. After his time with Philips, Chris enjoyed working for several ad agencies and design groups (and their top, international clients) in Knoxville before finally joining Hornsby Brand Design in 2003.
Chris' brand design expertise helps lead clients into new frontiers. He answers each challenge with creative solutions that not only achieve results, but break the ground of conventionalism. He's garnered more than 80 local and international awards for his creative/strategic solutions, along with being published in several prestigious design annuals. Chris has cultivated his 27 years of design and brand leadership experience through producing everything from corporate ID, TV and radio advertising campaigns, and packaging to website development, transit design, and sculpture exhibitions. "We strive to help all our clients enjoy the success and increased market share they deserve."
Lastly, Chris' long list of happy clients speaks volumes about his targeted knowledge of brand design and how it has helped to deliver their messages with confidence and traction.
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IDENTITYIt's design, not strategy that ignites passion in people. And the magic behind better design and better business is innovation. Innovation requires creativity, but creativity gives many business people a twitch. Anything new, by definition is untried, and therefore "unsafe," yet radical innovation has the power to render competition obsolete. It's a self-evident truth: you can't be a leader by following. It's innovation that gives brands traction in the marketplace. Take a look at some samples:
COLLATERALBuild a coherent brand that delivers confidence. The physical appearance of your presentation and marketing literature conveys expertise, talent, and quality. A coherent system of communication saves time (and, by extension, money). A coherent system allows you to be prepared at every point in the sales cycle, from introduction to first meeting to client communications. Perhaps most importantly, a coherent package of information sends this critical message: "We have our act together.
Campaigns...United in purpose and theme, but multiplicit in delivery and venues gets the job done more effectively. The Campaign offers the best bang for the buck when targeting and getting into the mind of your customer. An advertiser with thirteen different things to say should commit to a campaign with thirteen different ads, each in keeping with the brand message. The repeat and the unity will stick in the prospect's gut.
The internet has become what we call the "great equalizer." The large and small can now compete on a level playing field. These attractive opportunities are now moving more and more start-ups and small businesses to hero status. Now that's possibility!
Go to sample Flash designed sites: (NOTE: Our sophisticated Flash sites are developed with SEO and SEM capabilities. We also include HTML/HTML5 alternatives for ADA compliance and mobile device access.)
MULTIMEDIA: TV, radio, photography, and videography
Great multimedia is highly attractive...like bees to honey. As one of the building blocks of a totally emerced campaign, it makes consumers aware and react with purpose.
Our efficient and effective approach to multimedia from concept to finished product is creative, thorough and launch-deadline driven. Our extensive experience and satisifed customers speak to the high level of professionalism and creativity.
Go to our latest commercial::
We look for clients who are passionate about what they do. Clients who believe in the power of branding and are ready to take a calculated risk to achieve break-through results. Clients who believe that design can make a difference to their business over the long term.
A few of the regional, national and international organizations Hornsby Brand Design has served with branding and advertising are the American Cancer Society, Regal Entertainment Group, Jewelry Television and the brunswick Boat Group as well as numerous government agencies such as Knoxville Area Transit and Chattanooga Area Regional Transportation Authority. In addition, they have served faith-based organizations throughout the United States with faith-branding, and was featured five times in the GIA published book, "Graphic Design and Religion: A Call for Renewal", by Daniel Kantor, as well as on the front cover for its branding and advertising work for the faith-based community.
Our partial client list includes the following:
Business-to-Business/ Industrial Services
Corrugated Roll Corporation
Webb School of Knoxville/Camp Webb
Cornerstone Church of Knoxville--Tenn.
Crossroads Church of Newnan--Ga.
Fight Like a Man Ministries--Knoxville, Tenn.
Impact Ministries--Newnan, Ga.
Living Faith Church--Franklin, W. Va.
Mercy Hill Church--Highland, Ind.
Sovereign Grace Church of Atlanta--Ga.
Sovereign Grace Church of Maryland--Joppa, Md.
The Growth Source--Knoxville, Tenn.
Volunteers for Christ--Knoxville, Tenn.
Asset Planning Corporation
Burkhart & Company, P.C.
Cheryl Jefferson & Associates
Legal & Professional
Egerton, McAfee, Armistead & Davis, P.C.
Gentry, Tipton, Kizer, & McLemore, P.C.
William Andrews Architects
American Cancer Society
Child & Family Tennessee
Epileptic Foundation of East Tennessee
Retail & Products
Crescent, Inc. (international sock manufacturer)
English Mountain Spring Water
Zoomerz Convenience Stores
Best Nursing Service
Team Staffing (nursing employment)
UT Medical Center
City, County, & State Government/Transit
Memphis Urban Area Metropolitan Planning Organization (Memphis MPO)
Anderson County Tourism Council/Anderson County Government
Chattanooga Area Regional Transit Authority
City of Knoxville
Knoxville Area Transit
Regal Entertainment Group
Scripps Interactive Network
Hornsby Brand Design has earned more than 100 local, national and international awards in print, website design and web development as well as corporate identity and branding and broadcast, along with being published in Print and How magazines' design annuals. In addition, having served faith-based organizations throughout the United States with faith-branding, Hornsby Brand Design was featured five times in the GIA published book, "Graphic Design and Religion: A Call for Renewal", by Daniel Kantor, as well as on the front cover for its branding and advertising work for the faith-based community. Hornsby Brand Design is a member of the Knoxville Advertising Federation, the local chapter of the American Advertising Federation.
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